ROLE IN PROJECT:
Product Designer
PROJECT YEAR:
2025
WORK DONE:
UX Strategy / Onboarding / Branding
OUTCOME:
12% lower parent drop-off / 100% positive sitter feedback
As Busy Bees scaled, both parents and babysitters experienced confusing onboarding and unclear trust signals. This created friction early in the experience, leading to drop-off at critical moments and putting activation and conversion at risk.
As Busy Bees scaled, both parents and babysitters experienced confusing onboarding and unclear trust signals. This created friction early in the experience, leading to drop-off at critical moments and putting activation and conversion at risk.
I simplified both parent and babysitter onboarding by consolidating entry points, reducing total steps, and improving information hierarchy. Trust signals were introduced earlier in the flow, while spacing, instructional copy, and progress indicators clarified direction. These changes reduced friction without requiring a full product rebuild.