ROLE IN PROJECT:
Product Designer
PROJECT YEAR:
2025
WORK DONE:
Launch Experience / Checkout Flows / Visual Design / Member Experience
OUTCOME:
Delivered a product launch across discovery, redemption, and checkout.
With a compressed launch timeline already in motion, Seed faced branding inconsistencies across discovery, member flows, and checkout that risked creating confusion and a fragmented customer journey during a high-visibility product release.
With a compressed launch timeline already in motion, Seed faced branding inconsistencies across discovery, member flows, and checkout that risked creating confusion and a fragmented customer journey during a high-visibility product release.
I supported Seed’s product launch by aligning discovery, redemption, and checkout experiences under a unified visual system. The work focused on rapid UI updates across web and mobile to ensure customers encountered a cohesive journey from first touch through confirmation that balanced speed, clarity, and launch readiness under tight deadlines.